Based out of the Greater Toronto Area and from a Muslim-Canadian-Pakistani background, Rooha Ahmed is an illustrator and designer. Her artistic practice encompasses illustration, design, and user experience (UX).

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Through digital illustration, traditional drawing, and painting, she expresses her ideas using portraiture, naturalism, fantasy elements and South Asian design motifs. She enjoys creating whimsical work reflective of her interests and culture.

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She is passionate about continuing to develop a personal design brand that transports viewers into fantasy realms and uplifts the underrepresented.